Privacy Policy for California Residents

Effective Date: May 15, 2026
Last Updated: May 15, 2026

BASS Bariatric Surgery & Weight Management (“BASS Bariatric,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy for California Residents applies to California residents and is intended to comply with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Information We Collect

We may collect personal information that identifies, relates to, describes, or could reasonably be linked to an individual or device.

Please do not submit sensitive medical information through general website contact forms unless specifically requested.

Category	Examples
Identifiers	Name, email address, phone number, IP address
Customer Records Information	Information submitted through forms or appointment requests
Internet or Network Activity	Website interactions, browser/device information, referral sources
Geolocation Data	Approximate location derived from IP address
Employment Information	Information submitted through employment inquiries or applications

How We Collect Information

We may collect information:

Directly from you
Automatically through cookies and analytics technologies
Through third-party vendors supporting website operations

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Operate and secure the website
Analyze website traffic and performance
Improve website functionality and user experience
Support embedded content such as videos

Third-party technologies used on this website may include:

Google Analytics
Google Tag Manager
YouTube
Cloudflare
CookieYes

You may manage cookie preferences or opt out of the sale or sharing of personal information using the “Do Not Sell or Share My Personal Information” link available on the website.

Cookie Declaration

How We Use Personal Information

We may use personal information to:

Respond to inquiries or appointment requests
Operate and improve the website
Monitor website performance and analytics
Maintain website security
Comply with legal obligations

We do not sell personal information for monetary compensation.

We do not knowingly sell or share personal information for cross-context behavioral advertising purposes.

Your California Privacy Rights

California residents may have the following rights, subject to legal exceptions:

Right to Know
Right to Delete
Right to Correct
Right to Non-Discrimination

To exercise your rights, please contact us using the information below.

We may need to verify your identity before processing requests.

Retention of Information

We retain personal information only as reasonably necessary for operational, legal, security, or compliance purposes.

Third-Party Services

This website may contain links to or embedded content from third-party websites and services. We are not responsible for third-party privacy practices.

Security

We implement reasonable safeguards designed to help protect personal information. However, no system can guarantee complete security.

Changes to This Policy

We may update this policy periodically. Updates will be posted on this page with a revised effective date.

Contact Information

If you have questions regarding this Privacy Policy or your California privacy rights, please contact:

BASS Bariatric Surgery & Weight Management
2637 Shadelands Drive
Walnut Creek, CA 94598

Email: legal@bassmedicalgroup.com